How often do you ask, “What’s going on with this account?”
Every decision after that question—what gets attention, what gets escalated, what gets staffed, and what quietly slips—is about time and headcount.
After that question, the hunt starts.
And it always turns into the same three problems.
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Hours lost to prepAccount reviews, renewal prep, QBRs, opportunity reviews — hours go to stitching, not doing.
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No shared view of the accountEveryone has their own view of the account. No one has the full picture.
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Everything becomes reactiveSignals show up late. It turns into firefighting. Strategy gets pushed out.
You shouldn’t need hours of prep to know what’s going on.
Sturdy gives you a ready-to-share account review in seconds: what’s at risk, what’s likely to close, what’s stuck, what to do next.
Collecting
Sources
Gmail · 12 Gong · 4 Zendesk · 8 SFDC Slack
Account
Secbase
Owner
Mark Ford
Renewal
2.23.26
Source Data
Email (12), Calls (4), Tickets (8)
Risks
The POC explicitly stated that current pricing doesn’t align with budgeted expectations.
Email · Jan 12 · CFO
Blockers
Product functionality discussed months ago remains “on the roadmap,” frustrating the renewal conversation.
Call · Nov 3 · Amy Hammer, Key POC
Next steps
Immediate: Executive Outreach
- Mark Ford to schedule a call with Sarah Newburg this week.
- Objective: Defuse tension, reaffirm partnership value, and introduce a tailored pricing approach.
Use cases
What teams use Sturdy for
- Net new and renewal opportunity inspection at scaleCRO → Sales → Account Management → Ops
- QBR and business review prep (without starting from scratch)CCO → Account Management → Ops
- Executive-level operating cadence and inspectionCEO → COO → CSO
- Evidence-backed product signal from every accountCPO → Product Management → Engineering → Product Ops
Differentiators
Why Sturdy works when dashboards don’t
Sturdy doesn’t just score and summarize accounts.
It interprets what’s happening and why.
- No reports to build. No dashboards to maintain.
- Fast answers you can use in reviews and decisions.
- Cuts prep and rework across teams.
- Low lift to roll out and adopt.
- Keeps teams operating off the same facts.
Fine print
- Sturdy is not a CRM, CSP, chatbot, copilot, or call recorder.
- Sturdy is an AI-first account intelligence layer that uses your omnichannel account data to dramatically improve productivity and execution.
- Built with enterprise security and privacy from day one (SOC 2, GDPR, ZDR, HIPAA).
- Trained for B2B workflows and language.
Want to talk?
Quick chat to see if there’s a fit.